We are creating freezer meals so people can spend 2-3 hours a month and create 20+ dinners. We DO NOT want words like 'freeze, 'arctic', 'polar'.. etc... because it makes the dinners sound cold.
We want to create the image of hot/delicious/family meals.. even though they are freezer meals. We want to convey the image of getting dinners done quickly and all at once so you can have hot meals at
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